Proving marketing’s value
Measurement, attribution, and making the case for investment to a board that wants the number.
The room where B2B gaming marketing gets measured
A one day conference for the marketing leaders who sell into gaming. You will leave with:
- New benchmark data on how the industry markets itself
- An inside view of how operators actually choose their suppliers
- An afternoon of hosted roundtables where the room does the work
Monday 23 November 2026 | Landing Canary Wharf, London | Free to attend, by approval
Register to attend
Marketing Forum 2025, London.
The State of B2B Gaming Marketing Report 2026
The Forum opens with new research, produced with Edge Marketing Institute, and half of it is the half nobody publishes.
You will hear it first in the room, before it is published.
The seller survey
Benchmarks how B2B gaming marketers are actually performing. Budgets, team size, channel mix, brand, content, demand generation, AI and measurement. It is the first time you will be able to hold your own numbers against the market.
The buyer survey
Asks gaming operators how they judge the suppliers who sell to them. What content they consume before a decision. What makes a supplier credible. What makes one get ignored.
What last year’s room said
Rated by the senior marketers who were there.
+72
Net Promoter Score
89%
Very or extremely satisfied with the content
Zero
Detractors
27%
Manage marketing budgets above €1m
Post-event survey and registration data, November 2025.
Lack of similar gatherings in the industry, atmosphere, networking.
I had some really good takeaways that will help me in my work, not just feeling inspired.
I thought the initiative, plus the content was brilliant.
Forum focus areas
Five things senior gaming marketers are being asked to solve. The whole day is built on them.
Turning marketing into a growth engine
Moving from a cost centre and an activity list to something the business counts on for revenue.
Practical AI for gaming marketers
What teams are actually running, what it cost and what it returned. Not an overview of the landscape.
Brand and reputation in a regulated category
Building and defending a brand where compliance and scrutiny never let up.
Using content to move the pipeline
Content that generates and converts demand, rather than content that fills a calendar.
Who has spoken here
The 2026 line-up is confirmed from September. Here is a sense of who takes the stage.
Valentina Bagniya
Chief Marketing Officer, SOFTSWISS
Chloe Richardson
Event Strategy Architect, Empowered by Chloe
Danny Denhard
Founder, Danny Denhard Coaching and Consultancy
Oren Greenberg
Growth Marketing Advisor
Why give up a Monday
Because marketing leadership in gaming is a lonely job. The role is specialised, the benchmarks are impossible to get hold of, and most conferences hand you a trend deck and a product demo.
This one is built the other way round. Research you cannot get elsewhere, case studies from people doing your job, and an afternoon working through real problems with peers rather than listening to strangers.
You will leave knowing where you stand. The research gives you numbers to hold your own against.
You will leave with people you can call. Hosted tables, an attendee list in advance, and a room small enough to actually meet people.
You will leave with things you can use. Every session has to be specific, evidenced and honest about what did not work.
Who is in the room
Marketing leaders from the suppliers, service providers and affiliate programmes selling into gaming. A selection of the companies represented in 2025.
The shape of the day
Research and evidence in the morning. Working on problems in the afternoon. Finished by four so the day is not written off.
The State of B2B Gaming Marketing Report 2026
The opening session. New research on how B2B gaming marketers are performing, and how the operators they sell to actually judge them.
Peer case studies
What worked, what failed and why, from marketers doing the same job as you.
Hosted roundtables
Two rounds. You pick your tables when you confirm your place. Every table works on a real problem and reports back.
Networking drinks
On the terrace, through to 19:30. Everything contained in one day.
Doors and coffee from 09:00. The research opens the day at 09:40, and it is the one session you cannot catch up on afterwards.
In development. Full programme published in September.
See the full agendaTake your place in the room
Monday 23 November 2026, Landing Canary Wharf, London. Free to attend, places approved by us.
Register to attend