Agenda
A short day, deliberately. Evidence-led sessions in the morning, hosted roundtables after lunch, drinks on the terrace from four.
Last year’s programme was too full and people said so. This one has fewer sessions, longer breaks, and an afternoon where you do the talking.
Running order
Registration and coffee
Welcome and framing
Sets the theme and the questions the day will answer.
How buyers choose: the state of B2B gaming marketing
B2B gaming marketing is judged by the people it is aimed at, yet marketers rarely see how those buyers decide. Edge open the day with WorldGaming data from ICE, iGB Live and iGamingBusiness.com on how operators engage with suppliers, set against benchmarks from the wider B2B world. Then the harder question: what that means for where your budget goes, and how you prove it.
Paul Rees and Gerhard Sagat, Edge Marketing Institute
What It Takes to Make the Shortlist
Two operators on how they really decide who makes the shortlist, and what they make of the data from the opening session. A moderator puts the hard questions to them first, then the floor is yours. No script and no sales pitch, just straight answers on what gets a supplier noticed, trusted and chosen, and what gets them ignored.
Managing Director, Online, SkyCity Entertainment Group
Director of Payments, Spyglass Industries
Break
25 minutes.
Keynote: The Business of Marketing
Suso O’Brien led marketing at Just Eat Takeaway.com across 23 markets, and before that was Brand Director at Sky. She joins us to talk about how marketing influences customer choice, business performance and commercial growth, followed by a fireside conversation and questions from the room.
Former Global CMO, Just Eat Takeaway.com
Two Campaign Case Studies
Two gaming marketers take you inside a campaign they ran, from the objective to the results: what worked, what got in the way, and what they would do differently. Twenty minutes each, and ideas you can use in your own plans straight away.
Lunch
60 minutes.
Winning the Boardroom
Good marketing counts for little if you cannot get the rest of the business behind it. This session is about the other half of the job: building real credibility with the board, and winning the budget, trust and airtime your work deserves.
Executive Vice President, Global Marketing, Sportradar
Reset and move to tables
Ten minutes to grab a coffee and find your first table.
Roundtables, round one
Up to 12 hosted tables of around 10 people. You pick one topic. See the topics
Swap tables
Roundtables, round two
Up to 12 hosted tables of around 10 people. You pick a second topic. See the topics
Playback: what the room decided
Each table reports one practical answer.
Close
Networking drinks
The terrace bar opens as the day closes and runs until 19:30. No queue for a taxi at five, no rushing off. The conversations that start at the tables carry on here, with a drink and the rest of the evening to use them.
How the roundtables work
Two rounds of thirty minutes, up to twelve tables in each. Every table has a host and works on one real problem. You choose your tables when you confirm your place, and each table reports one practical answer back to the room before we close.
The topics come from the opening data and from the questions the morning speakers leave open, so you are working on what the industry is actually stuck on.
The tables
Six confirmed so far, with more to come. You choose your tables when you confirm your place.
Getting the business behind marketing: winning buy-in from sales, product and leadership
How to win buy-in for marketing across the business, and get sales and product behind it.
Hosted by Niamh Gallagher, Senior Marketing Manager, Mindway AI
Brand risk in the distribution chain
How do you manage compliance risk across affiliates, influencers, agencies and partners without killing the campaign timeline.
Hosted by Ann-Kathrin Baumgardt, Consultant, Batomak Consulting
Beyond the day: turning one event into a quarter of content
Most of the value of an event is lost once the day ends. This table covers how to plan an event so it feeds a full quarter of content, nurture and follow-up, and how to measure what that returns.
Hosted by Margaret Sherer, Fractional Strategic Chief Marketing Officer, Cittadina Marketing
Earned media and thought leadership that clients actually read
Most B2B thought leadership gets published and ignored. This table covers what earns coverage and attention from operators, how to build executive profiles that carry weight, and how to tell whether any of it influences a buying decision.
Hosted by Märit von Stedingk, Head of PR and Comms, Alea
Automate, augment or keep human: deciding AI’s role in your marketing team
AI now touches almost every part of marketing, but not every task should be handed over. This table works through what to automate, where AI should support your team, and what still needs human judgement.
Hosted by Rhea Craib, Head of Marketing, Flows
Future-proofing your B2B marketing career
It has been a hard year for marketing jobs in gaming. This table looks at which skills are in demand, how senior marketers stay employable through restructures, and what recruiters are looking for now.
Hosted by Michael Baker-Mosley, Founder, Triumph B2B
More tables are being added. If you would like to host one, get in touch.
Also under consideration
- The lead quality problem
- Measuring brand, not just performance
- The 20% budget cut
- Content that changes a decision
- Localising for new markets
Take your place in the room
Monday 23 November 2026, Landing Canary Wharf, London. Free to attend, places approved by us.
Register to attend