Agenda
A short day, deliberately. Evidence-led sessions in the morning, hosted roundtables after lunch, drinks on the terrace from four.
Last year’s programme was too full and people said so. This one has fewer sessions, longer breaks, and an afternoon where you do the talking.
In development. Full programme published in September. Sessions and times may change.
Running order
Registration and coffee
Welcome and framing
The State of B2B Gaming Marketing Report 2026
The opening session. New research on how B2B gaming marketers are performing, and how the operators they sell to actually judge them.
Proving marketing’s value
Pillar session
Break
Keynote
Peer case studies
What worked, what failed and why, from marketers doing the same job as you.
Turning marketing into a growth engine
Lunch
Pillar session
Reset and move to tables
Hosted roundtables
Two rounds. You pick your tables when you confirm your place. Every table works on a real problem and reports back.
Practical AI for gaming marketers
Roundtables, round two
Playback: what the room decided
Close
Networking drinks
On the terrace, through to 19:30. Everything contained in one day.
How the roundtables work
Two rounds of thirty minutes, up to twelve tables in each. Every table has a host and works on one real problem. You choose your tables when you confirm your place, and each table reports one practical answer back to the room before we close.
The topics come from the research and from the questions the morning speakers leave open, so you are working on what the industry actually said it is stuck on.
The 2025 programme
The 2026 agenda is published in September. This is what last year’s day looked like.
The Confidence to Lead: Inspiring B2B Marketing in a Highly Competitive Industry
Sarah Jones, Founder and Managing Director, Sarah Jones Marketing, and Course Director, Chartered Institute of Marketing
From Reddit to Regulators: Managing Reputation in B2B Gaming's New Era
Scott Newton, Director of Solutions Consulting, Cision and Brandwatch
Proving Event ROI: How to Measure Success and Secure Future Investment
Chloe Richardson, Empowered by Chloe
Beyond the Hype: How Marketing Teams Are Actually Using AI
Danny Denhard, Danny Denhard Coaching and Consultancy
Building B2B Brands That Lead the Game
Valentina Bagniya, Chief Marketing Officer, SOFTSWISS
B2B Marketing at a Crossroads: How CMOs are Navigating the Next Era
Valentina Bagniya, SOFTSWISS, moderating, with Jools Moore, B2B Marketing and Communications Strategist, and Alexandra Voronetskaya, Chief Marketing Officer, EvenBet Gaming
Double Down on AI: Advanced Prompt Engineering for Marketers
Oren Greenberg, Growth Marketing Advisor
Navigating the Next Frontier: Market Insights and Growth Roadmaps for Gaming's Future
Ed Birkin, Managing Director, H2 Gambling Capital, with Nicole Macedo, Managing Editor EMEA, iGaming Business
Leveraging B2B Influencers to Drive Trust, Reach and Revenue
Kristen Sesto, Director, Custom Influence, and Robyn Hartley, Founder and Managing Director, Paper Kite Media
Take your place in the room
Monday 23 November 2026, Landing Canary Wharf, London. Free to attend, places approved by us.
Register to attend